Why
Why

Developed for DTC sales channels, Why adopts the minimum of materials and components without compromising performance. The chair has been designed to be shipped and stored economically in space-saving packaging and assembled by the user. This has been achieved by pioneering a Fastclick technology which enables quick and simple assembly from the box, without the need for any tools. The same principle applies at the end of life, it’s easy to dismantle and separate for repair or recycling.

Client
Connection Flokk
Year
2012
Services
Consultancy
Design
Design for Manufacture
Research
Storytelling
Strategy

10 parts - toolless assembly in under 5 minutes / Manufactured from 70% recycled content / Fully repairable / 98% recyclable at end of life

Comfort and ergonomics are the most critical consideration for every task chair we design. We develop unique skins tailored to the user, market, and contextual requirements of each project - drawing on years of in-house anthropometric research.

Awards

Design Guild Mark

Client testimonial

We’ve had the pleasure of collaborating with Webb for decades, during which they’ve been a pivotal partner in our brand’s growth. They bring not only exceptional design talent but also a strong strategic mindset, underpinned by a deep understanding of user centred design principles. Webb consistently demonstrates a sharp commercial awareness, always mindful of budgets and timelines, and reliably delivering within them.

Lucy Hardwick
Marketing Director