Developed in collaboration with the talented team at Engine, our new identity has been carefully crafted to reflect the values most important to our studio.
For starters, we are proud of our heritage. With this, we felt it important to ensure this history is not lost, but instead championed and built upon. We revisited four decades of work, delving into our archive to curate a selection of projects now featured in our index.
Our previous logo, serving us for 25 years was the starting point for our new mark. By deconstructing and reimagining it, we’ve created a refreshed visual language—contemporary, yet respectful of its legacy.
We’ve always remained fiercely committed to collective values and a shared understanding of the need to adapt, evolve, and grow. This is embodied in our new living mark. Dynamic and never singular, it reflects the diverse voices within the studio— unique in character, amplified through collaboration and unity. This visual embrace of change echoes our approach. Every challenge is different, and so is our response. Our process is shaped by the nuances of each brief, leading to bespoke outcomes that reflect the individuality of every project. Our iterative logo embodies these principles.
We are a tactile, hands-on organisation rooted in people and partnership. In an increasingly digital world, we wanted an authentic human voice. With this we focus on honest photography over digital imagery, and open up our process to encourage transparency, understanding, and connection. Our visual expression resists rigid templates—instead, we embrace collage as a medium, symbolising the open, layered nature of our work. This ethos also carries through to our colour palette, which reflects a natural sensibility.
We created a journal to open the doors to our studio, in the hope of fostering new dialogue, conversation, and relationships.
